Understanding Totem Signs and How They Help Businesses Stand Out
Totem signs are one of the most effective ways for businesses to attract attention and improve visibility. Commonly seen outside shopping centres, commercial buildings, industrial estates, schools, service stations, and business parks, a well-designed totem sign can help customers locate your business while reinforcing your brand around the clock.
At The Print Shop Bunbury, we work with businesses throughout Bunbury and the South West to design, manufacture, and install high-quality totem signage that delivers maximum visual impact.
What Is a Totem Sign?
A totem sign is a freestanding vertical sign structure designed to display business branding, directional information, tenant listings, or promotional messaging.
Unlike wall-mounted signage, totem signs are elevated and visible from a greater distance, making them ideal for businesses located near busy roads, commercial precincts, and industrial areas.
Totem signs can range from simple single-business displays through to large multi-tenant directory signs for shopping centres and commercial developments.
Why Businesses Invest in Totem Signage
A professionally designed totem sign provides several benefits:
– Increased visibility from passing traffic
– Improved wayfinding for customers and visitors
– Stronger brand recognition
– Professional presentation of your business premises
– 24-hour advertising presence
– Opportunities for illuminated signage options
For many businesses, a totem sign becomes one of their most valuable long-term marketing assets.
Where Are Totem Signs Commonly Used?
Totem signs are suitable for a wide range of industries and locations, including:
– Shopping centres
– Industrial estates
– Commercial office complexes
– Medical centres
– Schools and educational facilities
– Service stations
– Automotive businesses
– Trade and service businesses
– Community facilities
In Bunbury and throughout the South West, totem signage is commonly used to improve visibility in areas where businesses may sit back from the road or share premises with multiple tenants.
Designing an Effective Totem Sign
The most successful totem signs combine strong design with practical functionality.
Key considerations include:
Visibility
Your sign should be easily readable from the intended viewing distance and speed of passing traffic.
Branding
Colours, logos, typography, and messaging should align with your existing brand identity.
Simplicity
Less is often more. Clear, concise messaging generally performs better than overcrowded layouts.
Durability
Outdoor signage must be built using materials designed to withstand Bunbury’s weather conditions, including sun, wind, and rain.
Totem Sign Materials and Construction
Depending on the project requirements, totem signs may incorporate:
– Aluminium Composite Material (ACM)
– Steel framework construction
– Illuminated LED components
– Vinyl graphics
– Acrylic panels
– Digital display elements
Material selection will depend on budget, location, visibility requirements, and council approval considerations.
Professional Design, Production and Installation
Creating a successful totem sign requires more than simply printing graphics.
Our team can assist with:
– Signage design
– Artwork preparation
– Material recommendations
– Production and fabrication
– Installation coordination
– Signage updates and panel replacements
By managing the process from concept through to installation, we help ensure a professional result that reflects positively on your business.
Looking for Totem Signage in Bunbury?
Whether you’re establishing a new business location, upgrading existing signage, or developing a multi-tenant commercial site, The Print Shop Bunbury can help.
Our experienced team can guide you through the design, production, and installation process to create a totem sign that improves visibility, strengthens your brand, and helps customers find your business with confidence.
Contact The Print Shop Bunbury today to discuss your next signage project.
