Printed Promotional Products

Printed promotional products in Australia are customised items used extensively by businesses and organisations for marketing, branding, and engaging customers.

custom promotional products

These items, often imprinted with a company’s logo, name, slogan, or message, act as tangible reminders of the brand, proving effective in boosting brand awareness and loyalty.


  • Includes items like t-shirts, polo shirts, hats, caps, and jackets.
  • Customisation through screen printing, embroidery, or digital printing for logos and designs.
  • Utilised for uniforms, event promotions, giveaways, and corporate merchandise.

Bags and Totes:

  • Varieties encompass tote bags, backpacks, drawstring bags, laptop cases, and eco-friendly reusable shopping bags.
  • Ideal for trade shows, corporate events, and as sustainable branding tools.
  • Customisable with company logos and messages using various printing methods.


  • Range includes mugs, water bottles, tumblers, and custom coasters.
  • Popular for their utility and frequent use.
  • Customisation options include screen printing, sublimation, or laser engraving.

Tech Accessories:

  • Items like USB drives, power banks, phone cases, earbuds, and mouse pads.
  • Suitable for tech-related promotions and contemporary branding strategies.
  • Customisation can involve printing and laser engraving.

Office Supplies:

  • Comprises notepads, planners, sticky notes, pens, and desk organisers.
  • Ensures daily brand visibility in office settings.
  • Can be customised with branding for everyday corporate exposure.

Outdoor and Leisure Items:

  • Includes sporting goods, picnic blankets, umbrellas, and portable chairs.
  • Ideal for promoting a brand in recreational and outdoor environments.
  • Customisable for various outdoor activities and events.

Health and Wellness Products:

  • Products like fitness bands, yoga mats, hand sanitizers, and health trackers.
  • Have gained popularity for promoting health-conscious branding.
  • Customisable with health and wellness messages or brand logos.

Eco-Friendly Products:

  • Sustainable items such as reusable straws, eco-bags, and bamboo products.
  • Appeal to environmentally conscious consumers, promoting green branding.
  • Often branded with eco-friendly inks and messages.

Novelty and Fun Items:

  • Unique items like stress balls, fridge magnets, or custom keychains.
  • Used for creating memorable brand associations and as conversation starters.
  • Customisation varies depending on product types and materials.

Custom Packaging:

  • Special packaging options to enhance presentation and perceived value.
  • Includes gift boxes, custom labels, and branded wrapping.

In Australia, printed promotional products are a key component of marketing strategies for businesses of various sizes. They offer a creative and effective way to connect with customers, enhance brand recognition, and create lasting impressions. With a wide range of products and customisation options available, these promotional items can be tailored to meet specific marketing objectives and audience preferences.