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In Australia, printed postcards are a favoured means of communication and marketing, appreciated for their compact size and adaptability.
They serve various purposes, from personal greetings to business promotions.
Material and Quality:
- Commonly crafted from thick, durable cardstock to endure mailing.
- Various paper finishes are available, including glossy for bright colours, matte for an elegant look, and textured for a unique feel.
Sizes and Formats:
- Standard sizes include 4″x6″, 5″x7″, and 6″x9″, with custom sizes also on offer.
- Can be printed in both landscape or portrait orientations to suit the design and intent.
Printing and Design:
- Option for full-colour printing on both sides with images, text, and graphics.
- The front typically showcases an image or design, while the back includes space for a message, address, and postage area.
- High-quality printing methods like digital or offset printing are employed for crisp images and text.
Customisation and Personalisation:
- Businesses frequently customise postcards with their branding elements, such as logos, company colours, and contact info.
- Personalised postcards can include names, individual messages, or variable data printing for targeted marketing.
- Unique elements like foil stamping, embossing, or spot UV coating are sometimes added for emphasis.
- QR codes or augmented reality features can be incorporated to link physical and digital marketing efforts.
- Options for eco-conscious printing include postcards made from recycled materials or sustainably sourced paper.
- Some printers use soy-based or vegetable-based inks for a more environmentally friendly approach.
- Tourism and Travel: Traditionally used to send messages from travel destinations, featuring images of landmarks, landscapes, or cultural highlights.
- Marketing and Promotions: Employed by businesses for direct mail marketing campaigns, to announce sales, new products, or events.
- Personal Correspondence: Used by individuals for greetings, holiday wishes, or as personal keepsakes.
- Art and Photography: Artists and photographers utilise postcards to display their work and reach broader audiences.
- Event Invitations and Save-the-Dates: Chosen for weddings, parties, or other events for a creative and personal approach.
In Australia, printed postcards blend functionality, simplicity, and creativity. They are widely used for personal messages, marketing, or artistic expression, maintaining their popularity as an effective and engaging form of communication.