Printed Magnets

Printed magnets are a widely used promotional and decorative item, offering a unique blend of utility and visibility. These custom magnets can be designed to suit various personal and business needs, ranging from advertising and brand promotion to personal mementos and artistic expressions.

In Australia, printed magnets are a popular and practical choice for a wide range of uses, from personal decoration to business promotion. These magnets are typically made from flexible magnetic sheets, which allows for customisation in both size and shape. Here’s an overview of printed magnets and their various options:

Material and Quality:

  • Generally constructed from flexible magnet sheets, ideal for customisation.
  • The front surface is usually coated with printable vinyl or paper, suitable for high-quality digital printing.
  • The thickness of the magnets can vary, with thicker options providing a stronger hold.

Types of Printed Magnets:

  • Fridge Magnets: A favourite for both personal and promotional use, often found on fridges for holding notes or as decorative items.
  • Car Magnets: Larger in size and made with durable materials for outdoor use, these are used for advertising or branding on vehicles.
  • Business Card Magnets: A practical variation on traditional business cards, these magnets stick to metallic surfaces for ongoing visibility.
  • Calendar Magnets: Often featuring a full-year or monthly calendar, used frequently in business promotions.
  • Save-the-Date Magnets: Commonly used for events and weddings, providing guests with a memorable and functional reminder.

Customisation and Printing Options:

  • Full-colour printing allows for the creation of vibrant graphics, logos, and text.
  • Custom sizes and shapes are available, including die-cut options for unique designs or logos.
  • Special finishes like glossy, matte, or textured surfaces can be chosen.

Design and Artwork:

  • Designs can include company branding, promotional messages, custom artwork, or personal photos.
  • The design can range from a simple logo on a solid background to complex full-colour photographs or detailed illustrations.

Eco-Friendly Options:

  • Eco-friendly printing options using sustainable materials and inks are available.
  • Recycled materials can be used for the magnet or the printing surface.

Functional Add-Ons:

  • Features like dry-erase surfaces or built-in notepads can be added for extra utility.
  • Embedded QR codes for linking to digital content or promotions.

Packaging and Presentation:

  • Custom packaging options are available for retail or as gifts.
  • Bulk packaging is often used for large orders, particularly for promotional giveaways.


  • Promotional Giveaways: Businesses use them at trade shows, events, or as part of direct mail campaigns.
  • Branding and Advertising: Ideal for corporate branding on cars, fridges, or in office spaces.
  • Personal Use: Custom designs for home decoration, personal reminders, or as keepsakes.
  • Informational Tools: Used in schools, offices, or public places for displaying important information or contact details.

In Australia, printed magnets are known for their creative and practical applications. They are especially effective as promotional tools, thanks to their functionality and visibility, whether for business, events, or personal use. Printed magnets provide a versatile and long-lasting solution for a variety of needs.