Labels in Australia are a fundamental component for businesses, organisations, and personal use, offering a versatile way to convey information, brand identity, and instructions. These small but mighty tools come in various forms and materials, catering to a wide range of applications.



  • Paper Labels: The most common type, suitable for general use. They’re often used for product labelling, mailing, and packaging.
  • Vinyl Labels: Durable and resistant to water and weather, perfect for outdoor use or products that might get wet.
  • Polyester and Polypropylene Labels: Known for their strength and resistance to chemicals and temperature changes. Ideal for industrial applications.
  • Foil Labels: Metallic finish labels that add a premium look. Often used for special occasions or high-end product labelling.

Adhesive Types:

  • Permanent Adhesive: Ensures labels stay put for a long time, ideal for long-term applications.
  • Removable Adhesive: Allows for easy removal without leaving residue, great for temporary labelling needs.
  • Repositionable Adhesive: Offers the flexibility to reposition the label a few times before it sets permanently.

Printing and Customisation:

  • Full-Colour Printing: Allows for vibrant and detailed imagery on labels. Perfect for branding and making a strong visual impact.
  • Black and White Printing: Cost-effective and ideal for simple text-based labels.
  • Custom Shapes and Sizes: Tailored labels to fit specific packaging or branding requirements. Unique shapes like ovals, stars, or custom die-cut forms are available.
  • Variable Data Printing: For printing sequential numbers, barcodes, or individualised information on each label.


  • Glossy Finish: Offers a shiny and eye-catching appearance. Ideal for attracting attention on store shelves.
  • Matte Finish: Provides a non-reflective, subdued appearance. Suitable for a more sophisticated or elegant look.
  • Laminated Finish: Adds an extra layer of protection, ensuring durability against handling and environmental factors.


  • Product Labelling: Key for brand recognition and providing product information on packaging.
  • Barcode and Inventory Labels: Essential for inventory management and retail operations.
  • Warning and Instruction Labels: Important for safety instructions, hazard warnings, or usage guidelines.
  • Marketing and Promotional Labels: Used for branding, promotions, and sales in retail settings.

Eco-Friendly Options:

  • Recycled Materials: Labels made from recycled paper or materials.
  • Biodegradable Labels: These break down naturally without leaving a harmful residue, ideal for environmentally conscious brands.

In Australia, labels play a critical role in various sectors, from retail and manufacturing to personal organisation and event planning. They offer a blend of functionality and creativity, helping brands and individuals to communicate effectively and efficiently. Whether it’s for branding, instruction, or decoration, labels provide a simple yet powerful solution for a multitude of labelling needs.

Labels can be known by different names, often depending on their specific function, material, or the context in which they are used. Here are some alternative terms for labels:

1. Stickers: Often used interchangeably with labels, especially when referring to adhesive-backed items used for identification, decoration, or branding.

2. Tags: This term is commonly used for labels attached to products or items, especially in retail, but unlike traditional labels, tags are often not adhesive and are instead tied or attached with a string or plastic tie.

3. Decals: While decals are generally larger and used for decoration or branding (especially on vehicles or windows), in some contexts, smaller decals can serve the same purpose as labels.

4. Markers: In industrial or organisational contexts, labels used for marking equipment, shelves, or areas might be referred to as markers.

5. Nameplates: For labels that display a name or title, such as on office doors or desks, the term ‘nameplate’ is often used.

6. Badges: In some settings, especially when referring to labels that signify a brand, rank, or identification (like on a uniform), they can be called badges.

7. Seals: Used particularly for labels that denote authenticity, quality, or approval, or are used to secure a package or document.

8. Placards: In larger formats, especially for informational or warning labels in public spaces, transportation, or industry, they might be termed placards.

Each of these terms can imply a slightly different use or style of the label, but they all generally serve the purpose of conveying information, identification, or branding.