Branded Merchandise

Branded merchandise, also known as promotional products, are items printed with a company’s logo, name, or message, and are utilised in marketing, advertising, or as corporate giveaways. These items aim to boost brand recognition and encourage customer loyalty.

branded merchandise

Here’s an overview of branded merchandise and their options:

Apparel:

  • Encompasses items such as t-shirts, polo shirts, hats, jackets, and uniforms.
  • Utilised to achieve uniformity in corporate settings, at events, or as giveaway items.
  • Options include screen printing, embroidery, or digital printing for logos and designs.

Writing Instruments:

  • Classic promotional items like pens, pencils, markers, and highlighters.
  • Range from cost-effective plastic pens to premium executive pens.
  • Customisable with a company’s name, logo, and contact details.

Bags and Totes:

  • Varieties encompass tote bags, backpacks, laptop bags, and drawstring bags.
  • Used at trade shows, corporate events, or as eco-friendly shopping bags.
  • Can be printed with logos, slogans, or bespoke designs.

Drinkware:

  • Includes mugs, water bottles, tumblers, and coasters.
  • Valued for their practicality and frequent use.
  • Customisable with various printing methods, including sublimation and laser engraving.

Tech Accessories:

  • Items such as USB drives, power banks, phone cases, and earbuds.
  • Increasing in popularity with the advancement of digital devices.
  • Branding options include printing and laser engraving.

Office Supplies:

  • Notepads, calendars, sticky notes, and desk organisers are common.
  • Often used in corporate settings.
  • Customisable with company branding for consistent visibility.

Health and Safety Products:

  • Products like hand sanitisers, face masks, and first aid kits.
  • Have become more popular for promoting health and wellbeing.
  • Custom printed with logos or health-related messages.

Leisure and Outdoor Products:

  • Items such as sporting goods, picnic blankets, umbrellas, and barbecue sets.
  • Ideal for brand promotion in recreational settings.
  • Customisable with various printing techniques suitable for different materials.

Eco-Friendly Products:

  • Sustainable items like reusable straws, eco-friendly bags, and bamboo products.
  • Appeal to eco-conscious consumers.
  • Often branded using eco-friendly inks and production methods.

Custom and Novelty Items:

  • Unique items such as branded candies, stress balls, or plants.
  • Used for specific campaigns or to create a distinctive marketing presence.
  • Customisation varies depending on the product.

Branded merchandise is a formidable marketing tool, offering physical reminders of a brand to consumers. Frequently used in corporate events, trade shows, and wider marketing campaigns, these items offer a plethora of customisation options, enabling companies to select products that align well with their brand identity and marketing goals.